I’m thinking about it a lot and in a lot of different ways just to be at the 50,000-foot level. At the concepting… I suppose it depends on the context. From a creative context, I think you have to think about it very carefully. There are some brands that the audience, the creators, just don’t want it, so we don’t even have it in our pipelines for our video games or for Magic: The Gathering, or D&D. For things like toys where we’re basing it on existing IP, or like a long legacy of ideas, we are able to use it and use it pretty effectively. And in that concept phase, especially when you’re figuring out different ideas for toys and clever derivatives of play patterns, it’s pretty magical. Yeah, you might generate 1,000 ideas and 999 of them aren’t that good, but one of them might be magical, and it’s basically free to be able to create it.
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